Mario sorrenti kate moss6/28/2023 We thought about a scent that could reflect such an idea of memory and desire for today. It lived in our heads for so many years and became a touchstone of sensuality when we arrived at CALVIN KLEIN. If one thing summed up CALVIN KLEIN for us visually, it was Mario Sorrenti’s OBSESSION campaign with Kate Moss. “I suppose you could say we were obsessed by OBSESSION. To mark its 25th anniversary, Klein’s current prodigious son, Raf Simons, has rehashed the original tale of love, memory and obsession for a whole new generation. This month, the two central (and celebrated) protagonists reprise their role from the 1993 cult classic, taking centre stage once more in Calvin Klein’s second coming of the fragrance, Obsessed. It was quintessential ‘90s minimalism pared-back, youthful, irreverent – with images of a topless and bare-bottomed young Moss catapulting not only the Calvin scent to fragrance folklore – but Moss herself. Baby Mossy, in all her sylphlike, doe-eyed, elfin glory, fronted the campaign near-naked (full, in one shot) – with only towel-dried tresses and a bare face. One of the most enduring images of the olfactory narrative is Kate Moss for Calvin Klein’s Obsession, lensed by her then-boyfriend, Mario Sorrenti.
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